X Zone Lures were specially designed to behave like lake forage, attracting fish quickly and easily to their shape and movement in the water.
X Zone Lures was founded by Canadian tournament angler Mark Kulik. He conceived of the idea while practicing for some upcoming tournaments that best suited a drop shot technique.
Mark noticed that the tournament lakes had an abundance of crayfish and goby. So, a profile that looked and acted like both of these, with an action that could vary depending on conditions, was required. This eventually led him to develop the first “Slammer” designs.
X Zone Lures' success in tournaments and expertise in using the “dropshot” technique has made us a household name in the fishing industry. The 'Slammer' has become one of the most dominant baits in Canada and the northern United States. It has been so successful that it’s popularity is quickly catching on all across North America!
With X Zone Lures, fishermen all over North America can fill out their tackle boxes with lures that look and behave just like the forage in their lakes. That means better results, and bigger fish, faster.